Brand Whores

I have a lovely 100% silk Missoni scarf up on eBay right now.

I can hardly believe the number of hits it has already gotten, merely because of the “Missoni” label.

It’s a fairly standard little square scarf, lovely really, but nothing special.

In fact, considering that it came from my mother-in-law’s collection of tons of gorgeous scarves (she was a decorator, a graduate of Moore College of Art and the consummate fashionable dresser), it isn’t even in my top ten of her scarves.

Looking over her clothing, jewelry, accessories, handbags – it’s clear my mother-in-law was all about quality, style and cultivating a timeless elegance.

She was not about brands.

But, for millions of sheeple – those women who won’t wear anything unless it has a brand label, Chanel or Ralph Lauren or Coach or whatever – Missoni means something and this scarf will probably sell for more than the others.

I’ve taken the most beautiful of the scarves for myself.

Me, I personally am more attuned to finding my own individual style. I know what works for me and I know what doesn’t.

If anything, a “designer” label turns me off.